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Feature Stories
One Gift Card, Many Options
June 09, 2008 Today's cards go far beyond one-shot gifts. Now some companies are offering one card with many options, which some experts say is a better way to confer spot rewards.
Incentive's 50 Top Motivators
June 09, 2008 The hot products that are boosting performance.
Incentive's 2008 Industry Roundtable: Industry on the Move
June 09, 2008 Every spring, Incentive magazine gathers about a dozen leading incentive planners, travel and merchandise providers and corporate incentive managers and brings them together in New York for a wide-ranging discussion about the state of the industry.
In This Issue
EDITOR'S NOTE


HERE AND NOW
Incentives for Life: Impact and Rewards
June 09, 2008 This year's New York Incentive, Rewards and Recognition show offered attendees in-depth tips and broad perspectives on employee rewards and incentive programs.
A Win for Text-to-Win
June 09, 2008 Georgia Supreme Court delivers victory to sweepstakes.
Taking Action Against On-the-Job Injuries
June 09, 2008 Michael C. Fina recently announced the launch of a Safety Recognition Program for the workplace.
Consumer Buying Behavior Changes
June 09, 2008 Vertis Communications recently announced the findings of its Customer Focus 2008: Economic study, conducted in Sept. 2007, which reflects Americans' changes in buying behaviors and the increasing importance of consumer incentives:


LAST WORD
Off the Cuff: Joanne Wadsworth
June 09, 2008 What's the one attribute you must have to be a successful DMC?


NEWSLETTERS
Facecard Prepaid MasterCard Makes Debut
July 03, 2008 Millennials are target audience for the new payment solution by edo Interactive.
The Getaway Gift Card Offers New Option for Customization
July 03, 2008 Bedandbreakfast.com product provides recipient reward of relaxation.
Winning Wares
June 26, 2008 Homewares—a little different than housewares—are honored at the National Hardware Show
Incentives Get Camcorder Ready
June 25, 2008 Premco Associates introduces Flip Video Ultra to incentive market
What's new on ManageSmarter.com



Top Manage Smarter Stories
Increasing Response to Your B2B E-mail Marketing Programs
July 04, 2008
New Report Gives Guidance for Improving Viral Marketing
July 04, 2008
Facecard Prepaid MasterCard Makes Debut
July 03, 2008

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles


Our Editor Suggests
How Important Is Incentive Research?
June 09, 2008 Do corporate incentive planners care about incentive research?
Research: Brand Placements in Reality TV
April 08, 2008 Are marketers taking advantage of the flexibility of genre?

  
Relevance
July 03, 2008 Hitting Your Goals By Knowing What Matters (Jossey-Bass, $27.95)


Operators Are Standing By!
July 02, 2008 Surefire Direct Response Marketing that Keeps Customers Calling (McGraw-Hill, $21.95)



  
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destinationCRM 2008
August 18 - August 20, 2008
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destinationCRM returns to New York City with its third annual conference in August 2008. Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions. Register for a free expo pass or full-conference access at www.destinationcrm.com.

2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
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With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.