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Publications
Changes with Penguins: A Q&A with Harvard Guru John Kotter
June 02, 2008 Harvard guru John Kotter's penguin fable and training program teach organizations how to Lead Bold Change.
Across the Boardroom
June 02, 2008 They may be smart, seasoned executives, but board directors still can—and should—benefit from training.
California Teamin': Training Leadership Summit Wrap-Up
June 02, 2008 Although the sun played least in sight for most of the Training Leadership Summit held last month, the atmosphere at San Diego's Rancho Bernardo Inn was warm and collaborative as participants connected to discuss challenges share best practices, and network.
Meetings CPR
June 02, 2008 No more "Death by PowerPoint." You can have compelling meetings—if, instead of talking to your audience, you talk with participants.
Incentive's 2008 Industry Roundtable: Industry on the Move
June 09, 2008 Every spring, Incentive magazine gathers about a dozen leading incentive planners, travel and merchandise providers and corporate incentive managers and brings them together in New York for a wide-ranging discussion about the state of the industry.
Incentive Interview: Contented Cows Moove Faster Co-authors Bill Catlette and Richard Hadden
June 09, 2008 In their book, Contented Cows Moove Faster, co-authors Bill Catlette (far left) and Richard Hadden (far right) describe companies that include Marriott, Southwest Airlines and Chick-fil-A as organizations that "get it." Unfortunately, the majority of today's companies don't "get it."
Soft Incentives: All Fun and Games
June 09, 2008 A tidy cash bonus once a year is nice, but it seems awfully boring when you think of the creative soft benefits that some companies employ, like rooftop volleyball courts, doggy day care and locally sourced organic foods, to name just a few.
Incentive Primer: Employee Disengagement Dilemma
June 09, 2008 Employee disengagement is one of the biggest threats to a company's bottom line.
One Gift Card, Many Options
June 09, 2008 Today's cards go far beyond one-shot gifts. Now some companies are offering one card with many options, which some experts say is a better way to confer spot rewards.
Incentive's 50 Top Motivators
June 09, 2008 The hot products that are boosting performance.
Incentive's 2008 Industry Roundtable: Industry on the Move
June 09, 2008 Every spring, Incentive magazine gathers about a dozen leading incentive planners, travel and merchandise providers and corporate incentive managers and brings them together in New York for a wide-ranging discussion about the state of the industry.
Presenting Smart: Are You the Victim of Sales Typecasting?
July 01, 2008
Can you and your team escape being typcast as an "all about me" vendor?
Solve Your Biggest Marketing Presentation Problem
June 26, 2008
Speaker's Corner: Carl Banks Delivers "Giant" Motivation
June 24, 2008

Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Our Editor Suggests
How Important Is Incentive Research?
June 09, 2008 Do corporate incentive planners care about incentive research?
Research: Brand Placements in Reality TV
April 08, 2008 Are marketers taking advantage of the flexibility of genre?

  
Relevance
July 03, 2008 Hitting Your Goals By Knowing What Matters (Jossey-Bass, $27.95)


Operators Are Standing By!
July 02, 2008 Surefire Direct Response Marketing that Keeps Customers Calling (McGraw-Hill, $21.95)



  
destinationCRM 2008
August 18 - August 20, 2008
Marriott Marquis Times Square NYC
New York, NY
destinationCRM returns to New York City with its third annual conference in August 2008. Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions. Register for a free expo pass or full-conference access at www.destinationcrm.com.

2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.