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Marketing - Technology
On the Go…But No Longer On the Spot
August 15, 2008
Never be caught off guard on a phone call again. Privus Mobile introduces the first Caller ID for mobile phone devices.
The 7 1/2 Rules of E-mail Marketing
August 13, 2008
If you're considering e-mail campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success.
Maintain Your Competitive Edge With CRM Certification
August 01, 2008
Salesforce.com offers new credential for professionals with knowledge of SaaS and CRM
Sales and Marketing May Work Together, After All
July 21, 2008
Through cooperative collaboration, sales and marketing can raise profits substantially.
The Truth About E-mail Marketing
July 16, 2008
Use effective e-mail marketing to build your list and generate leads.
Rich Media, Richer Results
E-mail Campaigns Face the Music
Increasing Response to Your B2B E-mail Marketing Programs
"Dash" to More Effective Marketing
Closed-loop Marketing Improves Lead Scoring
Are You Missing the Social Media Marketing Party?
A Win for Text-to-Win
Customized Communications: Closing the Gap between Your Business and Your Customers
Is Your Web Marketing Strategy Outdated?
Engaging Search Strategies
Set Your Brand Apart with Web-Based Scheduling
Business in a Knapsack: Six Keys to Clear Virtual Communication
On-Demand Lead Scoring Wins Sales and Marketing Game
Créme de la Créme, CRM
Choosing an Online Lead Generation Vendor

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
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Sneak Peak: 2008 Survey of Buying Power
July 14, 2008 The mother lode of data is back—retooled and better than ever.
Editor's Letter: Survey says: Ding! Knowledge Is Power
July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.

  
Clear and to the Point
August 19, 2008 8 Psychological Principals to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)


Negotiation Genius
August 18, 2008 (Bantam Books, $15.00)



  
destinationCRM 2008
August 18 - August 20, 2008
Marriott Marquis Times Square NYC
New York, NY
destinationCRM returns to New York City with its third annual conference in August 2008. Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions. Register for a free expo pass or full-conference access at www.destinationcrm.com.

2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.