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Marketing - Strategy
Marketing Lowdown: Living Large in a Down Economy
December 02, 2008
How will you sustain your current lifestyle—or even thrive—until the economy recovers? In tough times, it pays to take a look at your personal spending habits and make some smart changes.
How Can My Business Become First in Mind?
December 02, 2008
Being first in mind is a balancing act of educating and introducing your prospects to solutions for their problems.
Take Advantage of December
December 01, 2008
Holiday cheer means more sales and marketing opportunities, so take advantage now.
Kodak's Image Is Picture Perfect
December 01, 2008
Even if you don't run in the same professional circles as Jeffrey Hayzlett, odds are pretty good you've seen his face before. Especially if you're a fan of The Donald.
Three Ways to Gather Actionable Data to Improve Marketing Impact
November 21, 2008
By incorporating three simple methods to streamline the data collection process, marketers can guarantee the information they gather will be actionable and improve their impact.
Trade Shows: Can Money Really Buy It All?
Promotions Play Prominent Role in Advertising ROI, Research Says.
What's in Your E-Mail Contact Strategy?
For Marriott's New Sales VP, the Hotel Biz Is a Family Affair
Ten Steps to Greener Mail
Marketing Lowdown: Promoting Word-of-Mouth Marketing
Shedding Light on Dark Marketing
With Budgets Spread Thin, Is There Room for Reinvention?
Bridging the Gap: Putting the Capital "B" Back in Brand
What For-profit Businesses Can Learn From Nonprofits
Ten Ways to Improve Your E-mail Marketing
The Sales Dodo: Drive Attendance to Your Seminar
Beware: Perception Is Reality
Take Heart With Cause Marketing (Updated 10.20.08)
The B2B "Bad Economy" Cure: Five Reasons Why Now Is the Time to Embrace New Product Blueprinting
The Greenest Incentive of Them All
Marketing Lowdown: Marketing the Firm
A Marketing Miracle Cure: Gamma Women
Making Your Direct Mail Campaigns More Cost-Effective
PR Incentives: Start Spreading The News

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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles
Our Editor Suggests
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
November 20, 2008 Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard.
Promotions Play Prominent Role in Advertising ROI, Research Says.
November 14, 2008 Recent study from ASI finds advertising specialties more cost-effective than TV, radio or print mediums.

  
Sticky Wisdom
December 02, 2008 How to Start a Creative Revolution at Work (Wiley; $29.95)


The Truth About Creating Brands People Love
November 28, 2008 Discover the Secrets of Creating and Growing World-Class Brands (FT Press; $18.99)



  
Training Magazine Institute 2008
Dec. 03 - Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.

Live Webcast: How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training
Dec. 10 - Dec. 10, 2008
Online

Join Training on December 10 at 2pm EST to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel. Find out how using Webinars has enabled FranklinCovey to improve training while cutting costs, retain more customers and increase profitability.

Training 2009 Conference & Expo
Feb. 09 - Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).