Winning at the Shelf: Next-generation Retail Software Solutions June 20, 2008 A new opportunity to seize competitive advantage
Technology advances come and go. But once in a while, new tools and smart thinking converge at exactly the right time, transforming how we do things in a way that makes progress very difficult to ignore.
This white paper highlights such an opportunity: the convergence of wireless, mobile technologies and proven software systems that together are changing the way Consumer Products (CP) companies manage their retail execution operations.
Forward-thinking companies, large and small, are quickly seizing this opportunity. Beyond the obvious gains in efficiency (and reductions in cost), they recognize that these new solutions give them the ability to harvest rich information from the field—information that was previously unavailable.
Armed with new information (about, for example, verifiable instore promotion compliance, storelevel competitor discounting, shopper demographics in individual retail outlets, or the ‘real’ reasons for out of stocks) these companies can increase revenue, grow market share, and boost profitability steps ahead of industry norms.
Next-generation retail execution solutions are now in use every day, supporting winning field forces around the world. This paper explains why they represent an opportunity too good to be missed.
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
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