Move the World June 13, 2008 Persuade Your Audience, Change Minds, and Achieve Your Goals (John Wiley & Sons, $24.95)
For anyone looking to persuade an audience, Move the World, by author Dean M. Brenner, offers an effective approach for mastering this challenging task. Brenner, president of The Latimer Group LLC, advocates a simple—but awesome—communication system built around knowing your audience, whether that audience is a single customer or a sea of people.
In the end, Brenner's book proves powerful not only for its message but also for its delivery. The author places the concept of knowing your audience in a "Leverage Metaphor" that illustrates how you can use this understanding to lift up the world rhetorically. The metaphor stays in the mind of the reader, demonstrating the book's ability to put its own advice to good use.
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