The Art of Woo June 18, 2008 Using Strategic Persuasion to Sell Your Ideas (Portfolio, $24.95)
How was Napoleon able to convince his soldiers to man an artillery station in an exceptionally dangerous and exposed position during the siege of Touron? How was Abraham Lincoln capable of gaining the necessary support to end slavery, or Bono able to single-handedly begin a massive and widely supported fight against AIDS? How does one man ever gain the support of many to endorse his ideas? The answer can be simply stated in one word: woo.
In The Art of Woo, authors G. Richard Shell and Mario Moussa systematically breakdown the process of turning your ideas into realized and widely–accepted realities. By analyzing the actions of many influential men throughout history, Shell and Moussa provide insights into how to effectively sell your ideas, captivate your audience's attention and implement the appropriate wooing strategy.
The book demonstrates that what one says is less important than how it is said. To be successful in today's cutthroat environment, individuals need to know how to effectively communicate and sell one's ideas to others. The Art of Woo will teach readers how to win over their audience, no matter what the situation or circumstances, using the power of woo.
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