Relevance July 03, 2008 Hitting Your Goals By Knowing What Matters (Jossey-Bass, $27.95)
What information matters most to your bottom line? Business leaders often grow frustrated trying to answer this question, finding themselves inundated by data with little sense of how different factors impact one another. Offering much-needed clarity, Relevance, by financial expert David Apgar, shows key measurements to focus on for the purpose of refining strategies, setting the right goals and maximizing performance.
Based on straightforward principles, the author details how to manage information-overload, placing a strong emphasis on pushing aside red herrings—factors that seem to determine your outcomes, but merely accompany them. By laying them aside, you'll wield an ability to pinpoint what decisions actually correlate with increased profits. As the book notes, this is critical not only for business leaders who feel overwhelmed but also for those who feel they have a handle on what's important.
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