Start Fast, Start Right June 24, 2008 12 Strategies to Maximize Your Business From the Start (Kaplan Publishing $21.95)
If you're a beginning entrepreneur, or contemplating the first step, Start Fast, Start Right, by Andrew J. Sherman, elucidates the critical tasks that allow you to get your business off the ground. The author provides detailed, easy-to-understand guidelines for essential functions such as composing a business plan, acquiring capital and promoting your business through e-commerce.
Central to the message of Start Fast, Start Right is that anyone can become a successful entrepreneur, even if you lack extraordinary natural talent or the "right" personality type. The author affirms that entrepreneurs often do well because of their work ethic and desire to learn, rather than some genetic trait that you either do or don't possess. Moreover, he highlights the fact that successful business owners display "personalities ranging from introverted to flamboyant, from analytical to political and from numbers-driven to complete 'seat-of-the-pants' style." The bottom line? You can be yourself and still succeed in this endeavor.
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