Peanuts Card Packaging May 25, 2007 From the Gift Card Newsletter
By Leo Jakobson
Seastone has signed an agreement to design, manufacture and distribute a variety of gift card packaging branded with Charles M. Schultz's Peanuts comic strip characters.
The Provo, Utah-based company's license will let it use Snoopy, Charlie Brown and the gang on a variety of gift card packages, targeting the promotional and consumer markets—including outlets like Wal-Mart (which also sells in the special markets channel) and a variety of national department stores and drug store and apparel chains.
In addition, Seastone recently announced that the United States Patent Office has granted it a patent relating to the use of tin as packaging for gift cards and stored value cards.
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