Vertis Communications recently announced the findings of its Customer Focus 2008: Economic study, conducted in Sept. 2007, which reflects Americans' changes in buying behaviors and the increasing importance of consumer incentives:
• 60% of shoppers are cutting back on purchases
• 59% of shoppers are bundling shopping trips due to rising gas prices and other factors
• 68% of adults who are restricting spending use ad inserts found in their weekly newspapers (up from 60 percent in 2002)
• 78% use ad inserts from their Sunday paper (up from 73 percent in 2002)
• 58% use ad inserts to decide where to shop for clothes (up from 51 percent in 2002)
• 64% use grocery inserts to help decide where to shop (up from 54 percent)
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