Event Management Made Simple at The Broadmoor May 21, 2008 Colorado resort partners with Passkey to streamline booking
By Jeanie Casison
Bringing incentive programs to The Broadmoor in Colorado is a whole lot easier for planners thanks to a new partnership with Passkey, a company that specializes in online group reservations.
Under the agreement, Passkey, The Broadmoor, and Broadmoor Connection partner properties including Cheyenne Mountain Resort, Hilton DoubleTreeWorld Arena and the Crowne Plaza Colorado Springs Hotel, will offer planners the tools and facilities they need to organize successful group events.
"With Passkey we have a complete and easy-to-use group solution that replaces our previous system, which offered planners limited functionality," says John Washko, vice president of sales and marketing for The Broadmoor. "The creation of Broadmoor Connection transformed the meeting capabilities of this facility, giving us the flexibility to serve planners looking to hold any size event, and experience The Broadmoor firsthand."
Through Passkey technology, guests of The Broadmoor will be able to make or modify their reservations online anytime, while planners will benefit from RegLink, a feature that links the planners preferred registration tool to Passkey—alleviating the attrition risk and book-arounds. Additionally, planners will automatically receive SmartAlerts detailing vital event information and milestones that will ensure better tracking and program management.
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